Frequently Asked Questions
How much time will I need to dedicate to the course?
The course consists of 31 short videos, which take just over 2 hours and 45 minutes in total to watch. The time you’ll need to complete each learning activity will vary. Some activities can be completed in several minutes, while others may take up to an hour, depending on how much you’d like to engage with the material.
In order for you to get the most out of the course, we recommend that you pace yourself as you progress through the video content and allow time to fully engage with the reflection activities. The reflection activities are designed to deepen your understanding and also to help you consider what steps you might take to make your advocacy more impactful.
Throughout the course, we also recommend that you check out additional resources, so you might want to factor in some extra time for doing so.
Can I complete the course in my own time?
Yes. You can access the course anytime, anywhere, and work through it at your own pace.
Some people find that setting themselves a goal of completing the course within a certain time frame helps them stay on track, but we encourage you to pace yourself and give yourself time to fully process an exercise before moving on to the next video. This could take hours or even days.
Can I retake the course?
Yes. You will have lifetime access to the course.
Will I receive proof of having completed the course?
Yes. All participants who complete the course will receive a certificate issued by CEVA.
I’ve previously attended an in-person CEVA training. Will I still benefit from this course?
Yes. In fact, this course is newly developed, and the vast majority of the content has never been shared in an in-person CEVA training.
How is this course different from CEVA’s Effective Vegan Advocacy course?
While the objective of both courses is to support you to significantly increase the effectiveness of your vegan advocacy, each course has a distinct focus. In the Effective Vegan Advocacy course, we share practical tips and tools that you can apply to your advocacy in order to make your conversations about veganism more productive, helping you increase your impact. While the Science of Effective Vegan Advocacy course provides practical takeaways, too, it also provides you with a framework for determining the credibility of information sources so that you can make independent decisions about the validity of different approaches to advocacy. In addition, the course offers detailed explanations of the scientific research behind which interventions are most impactful, and it helps you understand which approaches are counterproductive.
What does CEVA mean by “effective”?
CEVA uses the term “effective” for two reasons. Effectiveness reflects our focus, and it informs which methods we recommend.
We focus primarily on results. This means, for instance, that we may advocate using messages other than “go vegan” if there is reason to believe that those messages will lead to swifter and more sustainable change (as long as these messages don’t reinforce other problems or forms of oppression). Furthermore, much of our focus is on process, not content. We are not simply promoting one strategy or another but rather encouraging advocates to ask questions and approach issues in a way that increases the chances that they will make effective decisions when promoting veganism—decisions that will do the most good. We seek to enhance strategic thinking, not simply to discuss which specific strategies may be most effective.
The methods we recommend are, whenever possible, based on empirical evidence, as well as on our experience as vegan advocates. Melanie Joy has extensively researched strategic methods for social change and authored books covering vegan strategy, effective communication, and social change. Furthermore, she holds a PhD in psychology and specializes in the psychology of social transformation and in relational literacy. She has consulted for vegan organizations around the world and has a strong track record of success.
How does CEVA try to ensure that its courses are appropriate for all cultures?
We recognize that our approach to advocating veganism inevitably reflects our worldviews, and we take measures to ensure that we’re not promoting methods that simply reflect our own norms or biases.
We have delivered in-person trainings around the world, working closely with members of vegan organizations in local communities who have provided us with feedback and guidance. We try to ensure that the research on which we base the methods we advocate is as culturally diverse as possible. And we have found that the vast majority of the issues we discuss and the challenges vegan advocates face are similar across cultures.
How does CEVA address inclusivity?
We are aware that systemic oppression and unexamined privilege—white, male, etc.—is a serious problem in the vegan movement and beyond, and that this problem both enables unethical practices and damages the effectiveness of the vegan movement. Melanie Joy has written a book on this issue, The Vegan Matrix: Understanding and Discussing Privilege Among Vegans to Build a More Inclusive and Empowered Movement. Furthermore, we are committed to ongoing development of our own self-awareness and education in this area, as we are aware that our own privileges influence how we perceive and relate to others.
I have another question. How can I contact you?
Get in touch at [email protected] and we’ll be happy to try to answer it!