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The Science of Effective Vegan Advocacy
Getting Started
Video 1: Welcome (2:11)
Exercises and Resources Booklet
Video 2: The Foundation of Effective Vegan Advocacy (3:03)
Part 1: How to Determine the Credibility of Information Sources and Their Claims
Video 3: How to Evaluate the Potential of Change Strategies (0:57)
Video 4: Determine Whether The Source Is An Authority (1:41)
Video 5: Determine Whether The Source Is Respected In Their Field (1:58)
Video. 6: Determine Whether The Source is Providing Empirical Evidence for Their Claims or Acknowledging Why They Aren’t (3:39)
Video 7: Determine Whether the Source’s Claim Is Logical (2:35)
Video 8: Determine Whether the Source is Presenting Objective Information or Subjective Ideas (3:22)
Video 9: Determine Whether Vested Interests May Be Driving the Source’s Claims (1:24)
Part 2: How to Determine the Validity of a Change Strategy
Video 10: The Key Factors to Consider When Deciding on a Change Strategy (1:18)
Video 11: Find Out What the Science Says (7:10)
Video 12: Let Impact Be Your Guide (10:37)
Video 13: Understand the Psychological Context in which You’re Advocating (3:56)
Part 3: Change Strategies to Avoid
Video 14: The “Confrontational” Approach (4:52)
Video 15: Shaming Approaches (5:23)
Part 4: Effective, Evidence-based Change Strategies
Video 16: Motivate (Rather Than Shame, Convince, or Persuade) (6:45)
Video 17: Present an Issue as Nuanced (2:51)
Video 18: Emphasize The Progress Made (2:05)
Video 19: Ask for Small Changes First (3:50)
Video 20: Vegan Incrementalism and Elimination: A Case Study (3:56)
Video 21: Cultivate Positive Identity (3:08)
Video 22: Trigger Positive, Not Negative, Self-Fulfilling Prophecies (1:44)
Video. 23: Avoid Defining Other People’s Reality (3:21)
Video 24: Highlight Shared Identities (2:49)
Video 25: Use Person-Centered Language (1:56)
Video 26: Frame Your Request for Change in the Positive (1:51)
Video 27: Use Moral Reframing (4:16)
Video 28: Highlight Social Norms (2:56)
Video 29: Be Solution-Focused (1:44)
Video 30: Invite People to Consider Their Legacy (1:54)
Video 31: Next Steps and Final Reflections (1:15)
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Video 29: Be Solution-Focused
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